Design Values

Intentionality

Design that is meaningful and purposeful has the ability to solve problems, bring joy to people, and transform the world into a more beautiful and harmonious place.

Life-Centricity

Considering the environmental impact of the product while focusing on regeneration rather than wastefulness as designers — making nature a stakeholder during design-thinking processes.

Inclusivity

Being inclusive should be inherent in all design and designers must think about how their design affects marginalised groups . Expanded accessibility drives innovation.

Designing for Change

Ensuring that digital solutions directly or indirectly create a positive social and/or an environmental impact.